Vol. 12 No. 5 (2026)

Research articles

• Rational and Emotional Advertising for Sustainable Transportation Experimental Analysis of Persuasion Through Normative Appeals

  Fernando Marroquin-Ciendua, Manuel Sánchez Cid, Elena Cuevas-Molano

  1-21

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• Confraternities as Instruments of Place Branding Constructing the Andalusia Brand

  Diego Berraquero-Rodríguez, Francisco Javier Cristòfol

  22-34

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• Technology, Philosophy and Communication in the Digital Age From Classical Agenda Setting to Hybrid Media Systems

  Karim J. Gherab-Martin

  35-53

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• The polis as an agent of fiction in Sophocles' Antigone

  Victoria Hernández Ruiz

  54-64

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• Happy Citizen Design Towards a New Metric for Measuring Urban happiness

  José Antonio Ondiviela García, Aurora López Fernández , Jaime Mateo López

  65-82

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• Analysis of the Most Valuable Graphic Brands A Comparison of Leading Global Corporations and Elite Professional Football Clubs

  Santiago Mayorga Escalada, Isabel Delgado-Laguna, Fernando Olivares-Delgado

  83-102

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• Digital Out-of-Home Advertising and Brand Recall in Cities A Scopus Literature Review.

  Zulema Daria Leiva Bazán

  103-119

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• Local documentary heritage A Resource for Teaching History and Civic Education: The Example of Granada

  Rafael Guerrero Elecalde

  121-138

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• Linguistic landscape and gender Reading the city as an educational tool

  Leticia Santana Negrín, Carolina Arrieta Castillo, Estíbaliz Pérez Asperilla, Coral González García

  139-159

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• Social Marketing Applied to the Spanish Traffic Authority's Strategy A Case Study in the Fight Against Drunk Driving

  Gema López Martínez, María Hernández-Herrera, Aitor González-Bengoechea

  161-184

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• The Art Between Walls: Transforming Lives Through Murals in Kosovo

  Lebibe Topalli Shabani, Kaltrina Veselaj Shllaku, Bujar Jashari

  185-201

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• Digital transformation and its impact on the profile of the organizational communicator

  Cesibel Valdiviezo-Abad, Lesly Anahí Plaza Granda, Ariana Belen Vega Puma

  203-217

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• Smart Nation: hypermediation and SDGs in the case of Singapore Del imaginario distópico a la ciudad inteligente

  Tomás Daniel Mesa Guzmán

  219-234

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• Cities for All: The Role of an Inclusive University Case study of Madrid

  Silvia Álvarez Santás

  235-255

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• Granada, a “poetic and musical city”

  Victoriano Pérez Mancilla

  257-270

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• The dramatisation of photography as urban cartography in Smoke

  Javier Figuero Espadas, Miguel Ángel de Santiago Mateos

  271-283

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• SYNAPCITY-DT: AI-Driven Urban Energy Intelligence for Smart Cities A Decision Oriented Digital Twin Framework for Uncertainty Aware Renewable Urban Energy Management

  Tareq Shikdar, Hannu Laaksonen

  285-321

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• The City as a Narrative Medium Creative Strategies In Out-of-home Advertising

  Fátima Rodríguez García, Ana Lozano-González

  323-343

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• Auditable Closed-Loop AI Agents for Urban Bridge Digital Twins Synthetic Validation Followed by a Municipal-Scale Utsunomiya Implementation

  Takayuki Shinohara

  345-369

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