Street Art & Urban Creativity

Coordinators:

Dra. Aida María de Vicente Domínguez, University of Málaga

Dr. Javier Sierra Sánchez, Complutense University of Madrid

Introduction

Urban creativity lies at the heart of contemporary cultural and social dynamics, serving as a catalyst for the transformation of cities and communities. This monograph explores a wide range of interdisciplinary approaches, spanning from the impact of temporary art and design exhibitions on urban perception to the relationship between experimental cinema and the poetic representation of metropolises. Key topics include informational inclusion in digital environments, the social impact of place marketing, and the importance of strategic and creative territorial planning for sustainable development.

Through case studies and theoretical analysis, this monograph aims to provide a comprehensive view of how creative, visual, and narrative practices contribute to the construction of urban and cultural identities, highlighting the interplay between the local and the global, the historical and the contemporary. The objective is to generate a dialogue that inspires new ways of addressing the challenges faced by creative cities in the 21st century.

Keywords

• Urban creativity
• Cultural identity
• Place marketing
• Informational inclusion
• Experimental cinema
• Territorial planning
• Transmedia narratives
• Art and graphic design

Proposed Thematic Lines for the Monograph

1. Creativity and Graphic Design as a Tool for Urban Identity: Analysing the visual impact of campaigns and posters on the perception of contemporary cities.
2. Cinematic Representation of Metropolises: The subgenre of urban symphonies and its influence on constructing visual identities of European cities.
3. Informational Inclusion in Creative Cities: Challenges and strategies to ensure information accessibility in a digitalised environment.
4. Place Marketing and its Social Impact: Urban transformations and tensions arising from the touristic and commercial exploitation of spaces.
5. Creative and Sustainable Territorial Planning: Strategies to integrate economic development and heritage conservation.
6. Public-Private Collaborations in Global Events: The case of Paris 2024 and the synergies between luxury, sport, and urbanism.
7. Museums as Urban Narrative Spaces: How temporary exhibitions contribute to the cultural narrative of a city.
8. Boomerang Effect Dynamics in Urban Communication: Differences between traditional and museum-based communication in social awareness campaigns.
9. The City as a Filmic and Narrative Space: Analytical methodologies to understand how cinema transforms urban space into poetic narratives.
10. Social Innovation and Urban Rights: Inclusive housing and autonomy for people with disabilities as the cornerstone of fairer cities.