De Barcelona a Comillas
El legado de Gaudí en la marca Cantabria
DOI:
https://doi.org/10.62161/sauc.v12.6161Palabras clave:
Marca lugar, Identidad lugar, Arquitectura icónica, UGC, Herencia, Comillas, GaudíResumen
El centenario de Gaudí 2026 es una oportunidad de reconsiderar el alcance territorial de su legado. Aunque los relatos públicos, académicos y culturales crean un canon centrado en Barcelona, este estudio analiza cómo su obra no barcelonesa, especialmente El Capricho y la huella de Gaudí en Comillas, aporta identidad territorial mediante contenido generado por usuarios (UGC). A partir de más de 500 reseñas de TripAdvisor, se muestra que el UGC sitúa a Gaudí como referencia identitaria en Comillas y de Cantabria, ampliando su recepción cultural más allá de Barcelona y evidenciando la contribución activa de lugares fuera de Cataluña.
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