Looking at Madrid
Francesc Català-Roca and the representation of the city in the Destino guides
DOI:
https://doi.org/10.62161/sauc.v12.6213Keywords:
Francesc Català-Roca, Destino Tourist Guides, Visual representation of the city, Humanist photography, Francoist Madrid, Postwar visual culture, Urban modernizationAbstract
This paper analyzes the three editions of the Madrid guide published by Destino in 1954, 1959, and 1971, with photographs by Francesc Català-Roca and texts by Juan Antonio Cabezas. The study approaches the illustrated book as a cultural device of postwar Spain, in which image and text are articulated in a narrative that combines monumentality, everyday life, and urban modernization. Through the comparative study of the editions, it examines how photography constructs a coherent and controlled image of Madrid within the framework of Francoism, while progressively incorporating greater attention to the human figure and the everyday, in line with European debates linked to photographic humanism. The analysis allows us to understand the guides not only as tourist instruments but also as cultural technologies that fixed a particular representation of the capital in collective memory, shedding light on the relationship between photography, the city, and Francoism within the horizon of European
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