Vol. 17 No. 4 (2025)

Research articles

• Latin American Consumer Behavior towards K-Dramas A Netnographic Study of Korean Cultural Branding

  Africa Calanchez Urribarri, Kerwin Chavez Vera

  1-23

  • PDF (Español (España))
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• Narrative Ecosystem for Edutainment Ethical Mindset Application in Children's Series and YouTube

  Rosalía Urbano

  25-37

  • PDF (Español (España))
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• The Transformation of Audiovisual Entertainment From Traditional Television to Live Streaming

  Victoria Mora de la Torre, Laura López Martín

  39-54

  • PDF (Español (España))
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• The Narrator's Perspective in True Crime The Case of the Urban Guard in TV3 and Netflix Productions

  Marta Sánchez Esparza, Alfonso Méndiz

  55-68

  • PDF (Español (España))
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• From the Traditional Spot to the Reel on Instagram Evolution of Advertising in Sportswear Brands

  Álvaro Jiménez Sánchez, Vasilica-Maria Margalina

  69-79

  • PDF (Español (España))
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• Promotion on Social Networks of Artistic Spaces of Carabanchel (Madrid)

  Carlos Treviño Avellanada

  81-93

  • PDF (Español (España))
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• Covid-19 vs. Cold Drop in Valencia Comparative Analysis of the Impact of Operation Balmis and Operation Inundaciones Valencia 2024 on the Facebook Accounts of Involved Military Units

  Sergio Mena Muñoz

  95-106

  • PDF (Español (España))
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• Visual Politics in the Digital Age The Impact of Instagram Formats on Political Participation Driven by Influencers

  Maitane Palacios López, Fernando Bonete Vizcaíno

  107-121

  • PDF (Español (España))
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• Impact of Social Networks on Educational Inclusion Scientific Perspectives

  Valentina Gómez Domínguez, Diego Navarro Mateu, Susana Tébar Yébana, María Teresa Gómez Domínguez

  123-141

  • PDF (Español (España))
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• Misinformation Disguised as Humor Deepfakes' Impact on Instagram Trust

  Fernando Fuente-Alba Cariola, Claudio Torres Aravena

  143-154

  • PDF (Español (España))
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• Comparative Analysis of the Editorial Use of Generative Artificial Intelligence in Journalism Education A Case Study

  Juan Pablo Mateos-Abarca, Javier Sedano Rodríguez

  155-172

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• Marketing, Narrative and Brand Strategy in Real Time The Case of #zarastreaming

  Belén Ramírez Barredo, Beatriz Guerrero González-Valerio

  173-185

  • PDF (Español (España))
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• Brand Strategies in the Gamer World A Constant Evolution

  Ana Sebastián Morillas, Irene Martin Soladana

  185-199

  • PDF (Español (España))
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• Interaction Architectures to Strengthen Belongingness Hybrid Workers in Digital Marketing Agencies

  Carmen Llovet Rodríguez, Adriana Bombín Marrodán

  201-213

  • PDF (Español (España))
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• New Visual Narratives and Storytelling on X and Instagram Systematic Review

  Beatriz Peña-Acuña

  215-228

  • PDF (Español (España))
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