Strategies and Narratives in Digital Communication: From Marketing to Social Awareness on Social Media
Coordinators:
Dr. Sheila Liberal Ormaechea, Universidad Francisco de Vitoria
Dr. Gema Bonales Daimiel, Universidad Complutense de Madrid
Keywords: Digital communication, Social media, Digital marketing, Corporate social responsibility (CSR), Social awareness, Identity construction, Political narratives, Advertising strategies, Digital interactivity
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