Humor, Persuasion, and Politics

The Impact of Memes on X during the 2024 U.S. Presidential Election Campaign

Authors

DOI:

https://doi.org/10.62161/revvisual.v17.5880

Keywords:

Memes, Political communication, Social media, Humor, X, Engagement, Persuasion

Abstract

Memes have become a significant aspect of political communication on social media. These elements serve as a creative and humorous means to express opinions and participate in political discourse. The persuasive power of political memes lies in their ability to frame issues and incorporate rhetorical elements that can influence their virality and impact on social media audiences. This study analyzes the engagement and sentiments conveyed by various memes published on the social network X during the 2024 U.S. presidential election campaign.

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Published

2025-09-04

How to Cite

Trelles-Villanueva, A., Carrasco-Polaino, R., & Sánchez de la Nieta, M. Ángel. (2025). Humor, Persuasion, and Politics: The Impact of Memes on X during the 2024 U.S. Presidential Election Campaign. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 17(4), 313–324. https://doi.org/10.62161/revvisual.v17.5880

Issue

Vol. 17 No. 4 (2025)

Section

Research articles

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