Brand Strategies in the Gamer World

A Constant Evolution

Authors

DOI:

https://doi.org/10.62161/revvisual.v17.5862

Keywords:

Brand strategies, Video games, Gamer, Communication strategies, In-game advertising, Advergaming, Esport

Abstract

The video game industry, strengthened after the pandemic, has established itself as one of the most dynamic and resilient sectors. In Spain, with over 20 million gamers, the market ranks third in the EU, behind Germany and France. Brands have evolved from traditional advertising to personalized and authentic strategies, including In-game advertising, Advergaming, eSports, influencers, and technologies like the metaverse, adapting to a demanding and diverse consumer base. This analysis highlights how companies are leveraging gaming to stand out in a competitive market, redefining strategies to meet expectations and create meaningful connections with their audience.

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Published

2025-08-13

How to Cite

Sebastián Morillas, A., & Martin Soladana, I. (2025). Brand Strategies in the Gamer World: A Constant Evolution. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 17(4), 185–199. https://doi.org/10.62161/revvisual.v17.5862

Issue

Vol. 17 No. 4 (2025)

Section

Research articles

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