Public Communication and Ageism

The Communication Strategy of the Network of Age-Friendly Cities and Communities in Spain

Authors

DOI:

https://doi.org/10.62161/sauc.v12.6098

Keywords:

Public communication, Ageism, Age-friendly cities, Older people, Civic participation, Municipal policies, Communication strategies

Abstract

This study analyses the public communication strategy of the Spanish Network of Age-Friendly Cities and Communities, with particular attention to its role in combating ageism. Based on a descriptive and exploratory design, a content analysis was conducted of the documents available on the Age Friendly World platform and of the municipal websites of Spain’s 52 provincial capitals. From this information, two synthetic indices were constructed: the degree of programme implementation (IGI-P) and the degree of development of the communication strategy (IGI-C). The results show uneven adherence to the Network and a notable lack of accessible information in many capitals, as well as limited dissemination of diagnoses, action plans and evaluations. The study concludes that public communication is not ancillary but a structural component of the programme, essential to ensuring accountability, fostering civic participation and combating institutional ageism.

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Published

2026-05-29

How to Cite

Campillo Alhama, C., Mateo-Pérez, M. Ángel, & García Martínez, E. (2026). Public Communication and Ageism: The Communication Strategy of the Network of Age-Friendly Cities and Communities in Spain. Street Art & Urban Creativity, 12(3), 87–110. https://doi.org/10.62161/sauc.v12.6098

Issue

Vol. 12 No. 3 (2026)

Section

Research articles

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