The influence of graffiti writing in contemporary typography

Abstract

With the entry into the so-called postmodern era we see significant changes in the paradigm of visual communication in general and design in particular, promoted by new ideas and principles that emerge as, what some call, a reaction to Modernism.It is in this environment that graffiti writing arises, controversial, irreverent and creative, becoming a reference for many graphic designers who adopt its characteristics. The development of graphic editing software has facilitated not only the creation of these new works with a hybrid character, but also the practice of graphic design. Consequently, typography, sharing with graffiti its passionate dedication to letters, also explores new forms and variations by the hands of professional designers and enthusiasts. This research aimed to identify the influence of graffiti on contemporary typography. To this end, we analyzed the work of graphic designers where marks of this influence have been found. These provided us with clues to the understanding of the changes that have occurred in the type design practice and their relationship with graffiti.