Vol. 15 No. 2 (2023): Monograph: "The projected image. Elements of persuasion"

Special Issue Articles

• Storytelling´s history in advertising: a professional approach from creative strategies

  Pablo Vizcaíno-Alcantud

  1-18

  • PDF (Español (España))

• Public Relations, the image and the presidencial figure

  Yolanda López Lara

  1-11

  • PDF (Español (España))

• Spanish designer fashion brand analysis

  Giulia Barbero, Marisa Sarget Tarifa

  1-12

  • PDF (Español (España))

• Short film versus spot: cinematographic influence on John-Lewis & Partners Advertising

  Ana Isabel Cea Navas

  1-20

  • PDF (Español (España))

• Audiovisual Content as a Marketing Strategy. Branded content Caso de Eugenio Recuenco

  Ana Rosa Gómez Arroyo

  1-9

  • PDF (Español (España))

• Children’s inmersión in technological consumerism through Gacha video-games

  Agustín Linares Pedrero

  1-14

  • PDF (Español (España))

• Brand ambassadors at the center of the advertising strategy The launch of Samsung Spain mobile devices with urban music artists

  Blanca Miguélez-Juan, Sara Rebollo-Bueno

  1-16

  • PDF (Español (España))

• Corporate Identity and Armed Conflicts Analysis of brand conduct in the invasion of Ukraine

  Daniel Muñoz-Sastre

  1-14

  • PDF (Español (España))