Audiovisual Content as a Marketing Strategy. Branded content

Caso de Eugenio Recuenco

Authors

  • Ana Rosa Gómez Arroyo Universidad Politécnica de Valencia

DOI:

https://doi.org/10.37467/revvisual.v10.4628

Keywords:

Brand content, Audiovisual, Advertising, Marketing, Storytelling

Abstract

Communication society is involved in a digital evolution process. The creation of contents for the Internet is part of digital culture and thus advertising has adapted its formats to this new paradigm.
This study attempts to show the relevance of Branded Content strategy. Audiovisual content is analysed through a qualitative research methodology.
Digital space transformation, connexion and integration of communication channels, and emotional connexion will be discussed. In conclusion, Branded Content is one of the most suitable strategies to convey brand identity to consumers through different formats.

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References

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Published

2023-02-02

How to Cite

Gómez Arroyo, A. R. (2023). Audiovisual Content as a Marketing Strategy. Branded content: Caso de Eugenio Recuenco. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 15(2), 1–9. https://doi.org/10.37467/revvisual.v10.4628

Issue

Vol. 15 No. 2 (2023): Monograph: "The projected image. Elements of persuasion"

Section

Special Issue Articles

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