The Transformation of Audiovisual Entertainment
From Traditional Television to Live Streaming
DOI:
https://doi.org/10.62161/revvisual.v17.5826Keywords:
Television, Streaming, Entertainment, Social Media, Twitch, Influencers, Content creatorsAbstract
The media landscape is undergoing a profound transformation, driven by the emergence of digital content creators who harness platforms such as Twitch and YouTube to engage audiences traditionally loyal to conventional television. A notable example is ‘La Velada del año IV’, organised by Ibai Llanos, whose impact is examined through content analysis and social media data from Brand24. The findings highlight a shifting media paradigm characterised by participatory and decentralised dynamics, raising important questions about the future of traditional television in an increasingly interactive, creator-led digital ecosystem.
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