Museums, Social Media, And Transmedia Universes

Content Creation for Active Audience Participation

Authors

DOI:

https://doi.org/10.62161/revvisual.v16.5259

Keywords:

Transmedia, Social media, Museums, Audience engagement, 3D sound, Mapping, Augmented reality

Abstract

Transmedia narratives and the use of social media have become key tools for content mobilization and follower creation in response to the challenge of low public attendance at museum spaces. In contrast, the creation of digital content and the expansion of interaction across multiple platforms is a strategy to reach younger audiences and as an educational strategy. The potential of transmedia narratives and social media to promote knowledge and social transformation is highlighted through the creation of innovative content with scientific value.

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References

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Published

2024-05-09

How to Cite

Palencia Triana, C. A. (2024). Museums, Social Media, And Transmedia Universes : Content Creation for Active Audience Participation. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 16(3), 229–238. https://doi.org/10.62161/revvisual.v16.5259

Issue

Vol. 16 No. 3 (2024): Special issue: "Audiovisual content in the new era of screens and mobile devices"

Section

Research articles

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