Vol. 17 No. 6 (2025)

Research articles

• The Impact of Ideological Positioning on the Communicative Styles Employed by Governments

  Virginia García Beaudoux, Salomé Berrocal-Gonzalo, Ana Slimovich, Leandro Bruni

  1-13

  • PDF (Español (España))
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• Tag as an Identification Marker of the Cultural Code of Society

  Elizaveta Pandyreva

  15-29

  • PDF (Español (España))
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• Audiovisual Platforms and Higher Education Integration and Media Empowerment

  Ana María Beltrán, Juan Carlos Maldonado, Alex Buitrago

  31-45

  • PDF (Español (España))
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• Emotional Response to Social Media Communication of Phygital Brand Experiences Experimental Neuromarketing Analysis

  Marc Polo-López, Aleksandra Krtolica-Lukic

  47-56

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• Incidence of Photography in the Identification of Professional Journalistic Roles A Empirical Study in Native Spanish Digital Media News

  Joaquín López del Ramo, María Luisa Humanes Humanes

  57-73

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• Color Psychology in Video Games A Systematic Literature Review

  Pilar Terron-Lopez, Guillermo Castilla Cebrián

  75-93

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• Emotional Impact of Branded Content and Traditional Advertising from a Neuroscientific Perspective

  María Rodríguez-Rabadán Benito, Romina Caluori Funes, Carmen Romano de Pedro

  95-109

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• Andalusian Communication Offices on X (Twitter) Strategic Analysis of their Digital Presence

  Elizabet Castillero-Ostio, Ana Almansa-Martínez, Álvaro Serna-Ortega

  111-126

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• Optimization of Social Media Campaigns Applying CRO in Digital Advertising

  María-Ester García-Martínez, Daniel Rodríguez-Valero, Fernando Olivares-Delgado

  127-143

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• The Mirage of Overproduction in Spanish Cinema A Critical Analysis of the Impact of Audiovisual Policies

  María Pilar Yébenes Cortés, Francisco José Pradana Pérez

  145-160

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• Sex Education by Brands A Case Study of Durex and Platanomelón on TikTok

  Daniel Zomeño Jiménez, Carlos Cuesta-Martínez, María Pallarés Renau

  161-173

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• Use of Artificial Intelligence Tools in the Reinvention of Narratives on TikTok

  Iris Barrajón Lara, Pavel Sidorenko Bautista, Aida López Serrano, Pilar Lacasa

  175-193

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