Use of Artificial Intelligence Tools in the Reinvention of Narratives on TikTok

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DOI:

https://doi.org/10.62161/revvisual.v17.5812

Keywords:

Artificial Intelligence, TikTok, AI Filters, Narratives, Mixed Methodologies, Scraping, Visualization, Thematic analysis

Abstract

Artificial intelligence (AI) has burst onto TikTok through filters and generative media. This study analyzes 5,000 TikTok videos tagged with #AI, focusing on how AI affects content creation and narratives. Using a mixed method - scanning, visualization, and thematic analysis - we identify the main applications of AI that enhance creativity, personalize content, and blur the boundaries between reality and fiction. Our findings reveal three emerging categories of AI-driven storytelling: rooted content, transformed reality, and new fictional worlds. This research contributes to understanding the evolving role of AI in participatory media and digital culture.

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2025-10-24

How to Cite

Barrajón Lara, I., Sidorenko Bautista, P., López Serrano, A., & Lacasa, P. (2025). Use of Artificial Intelligence Tools in the Reinvention of Narratives on TikTok. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 17(6), 175–193. https://doi.org/10.62161/revvisual.v17.5812

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Vol. 17 No. 6 (2025)

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Research articles

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