La Etiqueta como Marcador de Identificación del Código Cultural de la Sociedad
DOI:
https://doi.org/10.62161/revvisual.v17.5774Palabras clave:
Etiqueta, Marcador de identificación, Graffiti, Señal, Código cultural, Arte callejero, Forma tipográfica, Entorno visualResumen
El artículo examina el tag como marcador de identificación de los códigos culturales en la sociedad y como herramienta de autoidentificación autoral dentro del entorno urbano contemporáneo. La investigación analiza las prácticas visuales de etiquetado mediante cuatro tags clave (#NoWar, #ClimateStrike, etc.) y tres casos regionales. Los hallazgos revelan que los tags no funcionan solo como elementos visuales, sino como herramientas multidimensionales que combinan estética, comunicación e interacción social. Se destaca la interacción de los símbolos visuales con las dimensiones culturales y sociales de los espacios urbanos digitales. El estudio amplía la comprensión del rol del tag y ofrece valor práctico para académicos y profesionales de la cultura visual contemporánea.
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