Psicología del Color en los Videojuegos

Una Revisión Sistemática de la Literatura

Autores/as

DOI:

https://doi.org/10.62161/revvisual.v17.5727

Palabras clave:

Psicología del color, Videojuego, Emociones, Color, Interfaz gráfica, Interactividad digital

Resumen

La industria de los videojuegos está en expansión, y es necesario determinar si la psicología del color se aplica a su interfaz gráfica. El objetivo principal es entender cómo se ha estudiado el uso de la psicología del color en los videojuegos. Este estudio realiza una revisión sistemática de la teoría del color y su impacto en la interfaz gráfica. Los estudios existentes destacan el papel del color en la comunicación con los usuarios y en la mejora de la mecánica y las narrativas del juego. Esta propuesta recomienda criterios estandarizados al evaluar la psicología del color en los videojuegos.

Descargas

Los datos de descargas todavía no están disponibles.

Estadísticas globales ℹ️

Totales acumulados desde su publicación
53
Visualizaciones
19
Descargas
72
Total
Descargas por formato:
PDF 11 PDF (English) 8

Biografía del autor/a

Pilar Terron-Lopez, Universidad Europea de Madrid

PhD in Color Psychology within the Graphic Interface of Video Games. Program Coordinator of the Bachelor's in Graphic and Multimedia Design at the European University of Madrid, with a professional background spanning over two decades in design, advertising, and user experience. She holds a degree in Advertising and Public Relations, further complemented by a Postgraduate in Web Usability and User Experience, and a Master’s in Digital Graphic Design. Throughout her career, she has worked as a designer, art director, and creative director at renowned advertising agencies such as EURO RSCG Group, Young & Rubicam, and Ruiz Nicoli Líneas, collaborating with prestigious brands including Samsung, MoviStar, Seat, Volvo, and Real Madrid Basketball. Among her most notable projects is the redesign of Marqués de Riscal’s brand image, in collaboration with architect Frank O. Gehry for the City of Wine. Since 2014, she has combined her professional career with teaching and research.

Guillermo Castilla Cebrián, Universidad Europea de Madrid

Guillermo Castilla Cebrián. Madrid 1982.

Guillermo is currently a full time professor at UEM (Universidad Europea de Madrid) and Chair of the Scientific Committee of gEducation at Gamification World.

Master in Civil Engineering Systems by Polytechnic University of Madrid (UPM) and Civil Engineering (Ingeniería de Caminos, Canales y Puertos - 6 year long studies) by Polytechnic University of Madrid (UPM) he is currently working in parallel on two doctoral dissertations: one of his PhD research lines covers the area of Traffic Engineering with various publications in journals, presentations and poster sessions in National and International forums; the other research line is experimental and seeks to understand the impact of Flipped Learning methodologies in long term learning.

He has done research in the area of Education and Educational Innovation (Gamification, Flipped Classrooms, English in Education, Project Based Learning) with various publications in journals, presentations and poster sessions in National and International forums (JIIU, Red-U, etc.). He has been the author of various 100% online Subjects offered at UEM as well as the author and Project Lead for the MOOC (Massive Online Open Course) “Diseño y Evaluación de Videojuegos y Gamificación” (Design and Evaluation of Videogames and gamification) available on the MiriadaX platform, which has so far had 2 edtions with over 16000 students. He also led a team of researchers and developers in a joint effort between UEM and the IT company Avanzo for the creation of a Gamification Platform for companies and education institutions.

His research, of a statistical nature, has made him a competent data analyzer. He is no stranger to Big Data projects.

He is also the administrator and main collaborator of the Youtube channel: “Aula UE”, an educational channel on basic science and math. Lead in many motivational side-projects for the UEM he currently works with a small team of students on augmented reality apps.

Citas

Amini Vishteh, R., Mirzajani, A., Jafarzadehpour, E., & Darvishpour, S. (2019). Evaluation of Simple Visual Reaction Time of Different Colored Light Stimuli in Visually Students. Clinical Optometry, 11, 167–171. https://doi.org/10.2147/OPTO.S236328

Balakrishnan, G., Uppinakudru, G., Girwar Singh, G., Bangera, S., Dutt Raghavendra, A., & Thangavel, D. (2014). A Comparative Study on Visual Choice Reaction Time for Different Colors in Females. Neurology Research International, 2014. https://doi.org/10.1155/2014/301473

Bird, C. M., Berens, S. C., Horner, A. J., & Franklin, A. (2014). Categorical encoding of color in the brain. Proceedings of the National Academy of Sciences of the United States of America, 111(12), 4590–4595. https://doi.org/10.1073/PNAS.1315275111

Cai, D., Goto, S., Shinohara, T., Nagata, N., Kurumisawa, J., & Fukumoto, A. (2010). Synesthetic color scheme in Fantasia. ACM SIGGRAPH 2010 Talks, SIGGRAPH ’10. https://doi.org/10.1145/1837026.1837063

Cook R., Kay P., & Regier T. (2009, July). The World Color Survey. https://www1.icsi.berkeley.edu/wcs/

De Melo, C. M., & Gratch, J. (2009). The effect of color on expression of joy and sadness in virtual humans. Proceedings - 2009 3rd International Conference on Affective Computing and Intelligent Interaction and Workshops, ACII 2009. https://doi.org/10.1109/ACII.2009.5349585

DEV. (2023). Libro Blanco del Desarrollo español de los videojuegos. https://dev.org.es/images/stories/docs/libro%20blanco%20del%20desarrollo%20espanol%20de%20videojuegos%202022.pdf

Dresp-Langley, B., & Wandeto, J. M. (2021). Human Symmetry Uncertainty Detected by a Self-Organizing Neural Network Map. https://doi.org/10.3390/sym13020299

Ekman, P., & Friesen, W. V. (1971). Constants across cultures in the face and emotion. Journal of Personality and Social Psychology, 17, 124–129. https://doi.org/https://doi.org/10.1037/h0030377

Elliot, A. J. (2015). Color and psychological functioning: A review of theoretical and empirical work. Frontiers in Psychology, 6(APR). https://doi.org/10.3389/fpsyg.2015.00368

Elliot, A. J., & Maier, M. A. (2012). Color-in-Context Theory. Advances in Experimental Social Psychology, 45, 61–125. https://doi.org/10.1016/B978-0-12-394286-9.00002-0

Elliot, A. J., & Maier, M. A. (2014). Color psychology: effects of perceiving color on psychological functioning in humans. Annual Review of Psychology, 65, 95–120. https://doi.org/10.1146/ANNUREV-PSYCH-010213-115035

Elliot, A. J., & Maier, M. A. (2016). Color and Psychological Functioning. Https://Doi.Org/10.1111/j.1467-8721.2007.00514.x, 16(5), 250–254. https://doi.org/10.1111/J.1467-8721.2007.00514.X

Geslin, E., Jégou, L., Beaudoin, D., & Oliveira, M. M. (2016). How color properties can be used to elicit emotions in video games. International Journal of Computer Games Technology, 2016, 1–9. https://doi.org/10.1155/2016/5182768

Goethe J. W. (1810). Goethe’s Theory of Colours. https://books.google.es/books?hl=es&lr=&id=OIoIAAAAMAAJ&oi=fnd&pg=PR35&dq=goethe+w.+(1810).+theory+of+colors&ots=xZyHAYFg6d&sig=2yRdH9JASTnlkhi4Lp3aAoa4aFA#v=onepage&q&f=false

Gómez-Luna, E., Fernando-Navas, D., Aponte-Mayor, G., Luis, &, & Betancourt-Buitrago, A. (2014). Metodología para la revisión bibliográfica y la gestión de información de temas científicos, a través de su estructuración y sistematización. Dyna, 81(184), 158–163. https://www.redalyc.org/articulo.oa?id=49630405022

Grijalva, P. K., Cornejo, G. E., Gómez, R. R., Real, K. P., & Fernández, A. (2019). Herramientas colaborativas para revisiones sistemáticas. Revista ESPACIOS, 40, https://www.revistaespacios.com/a19v40n25/19402509.html

Haghi, M., Alizadehashrafi, B., & Nasr-Esfahani, S. (2019). The Effect of the Colours on the Perception of Time among Players of Computer Games: A Narrative Review. Journal of Research in Rehabilitation Sciences, 15(4), 235–242. https://doi.org/10.22122/JRRS.V15I4.3469

Heidari-Gorji, H., Zabbah, S., & Ebrahimpour, R. (2018). A temporal neural network model for object recognition using a biologically plausible decision making layer.

Heller, E. (2004). Psicología del color: cómo actúan los colores sobre los sentimientos y la razón.

Hussain, Z., Astle, A. T., Webb, B. S., & McGraw, P. V. (2014). The challenges of developing a contrast-based video game for treatment of amblyopia. Frontiers in Psychology, 5(OCT), 112903. https://doi.org/10.3389/FPSYG.2014.01210/BIBTEX

Iglesias-Martínez, M. E., Hernaiz-Guijarro, M., Castro-Palacio, J. C., Fernández-De-córdoba, P., Isidro, J. M., & Navarro-Pardo, E. (2020). Machinery Failure Approach and Spectral Analysis to Study the Reaction Time Dynamics over Consecutive Visual Stimuli: An Entropy-Based Model. Mathematics 2020, Vol. 8, Page 1979, 8(11), 1979. https://doi.org/10.3390/MATH8111979

Itten. (1961). The Art of Color the Subjective Experience and Objective Rationale of Color. https://philpapers.org/rec/ITTTAO-2

Jin, Y., Kim, J., & Yoo, J. J. (2023). Study on reaction time depending on display parameters of gaming displays. Journal of the Society for Information Display, 31(8), 511–521. https://doi.org/10.1002/JSID.1198

Joosten, E., Lankveld, G., & Spronck P. (2010). Colors and Emotions in Video Games. https://www.researchgate.net/publication/239842533_Colors_and_Emotions_in_Video_Games

Joosten E., Lankveld G., & Spronck P. (2012). Influencing Player Emotions Using Colors. https://www.researchgate.net/publication/357992041_Influencing_Player_Emotions_Using_Colors

Labrador E. (2020, March 18). El uso del color en los videojuegos. https://books.google.es/books/about/El_uso_del_color_en_los_videojuegos.html?id=ADP8DwAAQBAJ&redir_esc=y

Levitan, C. A., Ren, J., Woods, A. T., Boesveldt, S., Chan, J. S., McKenzie, K. J., Dodson, M., Levin, J. A., Leong,

Kandinsky W. (1911). De lo espiritual en el arte. https://1library.co/document/yr67mvpy-wassily-kandinsky-lo-espiritual-arte-nave-los-locos.html

C. X. R., & Van Den Bosch, J. J. F. (2014). Cross-cultural color-odor associations. PloS One, 9(7). https://doi.org/10.1371/JOURNAL.PONE.0101651

Maroto, R., Alegría, P., & González Lorca Presidente de AEVI José María Moreno, A. (2022). La industria del videojuego en España en 2021.

Mehrabian, A., & Valdez, P. (1994). Effects of Color on Emotions. Journal of Experimental Psychology: General, 123(4), 394–409. https://doi.org/10.1037/0096-3445.123.4.394

Morita, A., & Kambara, T. (2021). Bizarreness and Typicality Effects of Color on Object Recognition Memory. Perceptual and Motor Skills, 128(6), 2469–2489. https://doi.org/10.1177/00315125211048391/ASSET/IMAGES/LARGE/10.1177_00315125211048391-FIG2.JPEG

Moscoso del Prado Martin, F. (2009). The thermodynamics of human reaction times. https://www.researchgate.net/publication/45868522_The_thermodynamics_of_human_reaction_times

Moutoussis, K. (2015). The physiology and psychophysics of the color-form relationship: A review. Frontiers in Psychology, 6(NOV), 125156. https://doi.org/10.3389/FPSYG.2015.01407/BIBTEX

Newzoo Global Games Market Report 2022. (2023). https://newzoo.com/resources/trend-reports/newzoo-global-games-market-report-2022-free-version

Nicolás-Sáenz, L., Ledezma, A., Pascau, J., & Muñoz-Barrutia, A. (2023). ABANICCO: A New Color Space for Multi-Label Pixel Classification and Color Analysis. Sensors 2023, Vol. 23, Page 3338, 23(6), 3338. https://doi.org/10.3390/S23063338

O’Connor, Z. (2011). Colour psychology and colour therapy: Caveat emptor. Color Research & Application, 36(3), 229–234. https://doi.org/10.1002/COL.20597

Ortiz, Z. (2005). Revisiones sistemáticas. Bioquímica y Patología Clínica, 69(2), 34–36. Asociación Bioquímica Argentina. Recuperado de https://www.redalyc.org/pdf/651/65169204.pdf

Ou, L. C., Luo, M. R., Woodcock, A., & Wright, A. (2004). A study of colour emotion and colour preference. Part III: Colour preference modeling. Color Research and Application, 29(5), 381–389. https://doi.org/10.1002/COL.20047

Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., Shamseer, L., Tetzlaff, J. M., Akl, E. A., Brennan, S. E., Chou, R., Glanville, J., Grimshaw, J. M., Hróbjartsson, A., Lalu, M. M., Li, T., Loder, E. W., Mayo-Wilson, E., McDonald, S., … Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. The BMJ, 372. https://doi.org/10.1136/BMJ.N71

Palaus, M., Marron, E. M., Viejo-Sobera, R., & Redolar-Ripoll, D. (2017). Neural basis of video gaming: A systematic review. Frontiers in Human Neuroscience, 11, 231323. https://doi.org/10.3389/FNHUM.2017.00248/BIBTEX

Ravaja, N., Salminen, M., Holopainen, J., Saari, T., Laarni, J., & Järvinen, A. (2004). Emotional response patterns and sense of presence during video games: Potential criterion variables for game design. ACM International Conference Proceeding Series, 82, 339–347. https://doi.org/10.1145/1028014.1028068

Rider, R. (2009). Color Psychology and Graphic Design Applications. In Senior Honors Theses. https://digitalcommons.liberty.edu/honors/111

Rivas Yuste, M. I. (2017). Psicología del color: cómo influye el color a nuestra percepción y emociones en el audiovisual. https://idus.us.es/handle/11441/62845.

Rogers, S. (2014). Level Up! The Guide to Great Video Game Design. John Wiley & Sons. https://play.google.com/store/books/details?id=UT5jAwAAQBAJ&rdid=book-UT5jAwAAQBAJ&rdot=1&source=gbs_vpt_read&pcampaignid=books_booksearch_viewport

Salmon, J. P., Dolan, S. M., Drake, R. S., Wilson, G. C., Klein, R. M., & Eskes, G. A. (2017). A survey of video game preferences in adults: Building better games for older adults. Entertainment Computing, 21, 45–64. https://doi.org/10.1016/J.ENTCOM.2017.04.006

Siok, W. T., Kay, P., Wang, W. S. Y., Chan, A. H. D., Chen, L., Luke, K. K., & Tan, L. H. (2009). Language regions of brain are operative in color perception. Proceedings of the National Academy of Sciences of the United States of America, 106(20), 8140–8145. https://doi.org/10.1073/PNAS.0903627106

Song, A., Faugeras, O., & Veltz, R. (2019). A neural field model for color perception unifying assimilation and contrast. PLoS Computational Biology, 15(6). https://doi.org/10.1371/JOURNAL.PCBI.1007050

Terron-Lopez, P. (2022). El uso del color en la interfaz gráfica de los videojuegos. https://reunir.unir.net/handle/123456789/12802

Terron-Lopez, P. (2023, June 15). Node map of the reviewed papers. Color psychology in video games. A literature review. https://onodo.org/visualizations/241750

Terwogt, M. M., & Hoeksma, J. B. (1995). Colors and emotions: Preferences and combinations. Journal of General Psychology, 122(1), 5–17. https://doi.org/10.1080/00221309.1995.9921217

Tham, D. S. Y., Sowden, P. T., Grandison, A., Franklin, A., Lee, A. K. W., Ng, M., Park, J., Pang, W., & Zhao, J. (2020). A systematic investigation of conceptual color associations. Journal of Experimental Psychology. General, 149(7). https://doi.org/10.1037/XGE0000703

Wolfson, S., & Case, G. (2000). The effects of sound and colour on responses to a computer game. Interacting with Computers, 13(2), 183–192. https://doi.org/10.1016/S0953-5438(00)00037-0

Descargas

Publicado

2025-10-24

Cómo citar

Terron-Lopez, P., & Castilla Cebrián, G. (2025). Psicología del Color en los Videojuegos: Una Revisión Sistemática de la Literatura. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 17(6), 75–93. https://doi.org/10.62161/revvisual.v17.5727

Número

Vol. 17 Núm. 6 (2025)

Sección

Artículos de investigación

Licencia

Derechos de autor 2025 Los autores/as conservan los derechos de autor y ceden a la revista el derecho de la primera publicación y el derecho de edición

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-SinDerivadas 4.0.

Los autores/as que publiquen en esta revista aceptan las siguientes condiciones: 

  1. Los autores/as conservan los derechos de autor.
  2. Los autores/as ceden a la revista el derecho de la primera publicación. La revista también posee los derechos de edición.
  3.  Todos los contenidos publicados se regulan mediante una Licencia Atribución/Reconocimiento-SinDerivados 4.0 Internacional. Acceda a la versión informativa y texto legal de la licencia. En virtud de ello, se permite a terceros utilizar lo publicado siempre que mencionen la autoría del trabajo y a la primera publicación en esta revista. Si transforma el material, no podrá distribuir el trabajo modificado.
  4. Los autores/as pueden realizar otros acuerdos contractuales independientes y adicionales para la distribución no exclusiva de la versión del artículo publicado en esta revista (p. ej., incluirlo en un repositorio institucional o publicarlo en un libro) siempre que indiquen claramente que el trabajo se publicó por primera vez en esta revista.
  5. Se permite y recomienda a los autores/as a publicar su trabajo en Internet (por ejemplo en páginas institucionales o personales), una vez publicado en la revista y citando a la misma ya que puede conducir a intercambios productivos y a una mayor y más rápida difusión del trabajo publicado (vea The Effect of Open Access).