Critical analysis of the 500 most influential Spanish educational profiles on Instagram
DOI:
https://doi.org/10.62161/revvisual.v16.5254Keywords:
Instagram, Influencer, Educational influencer, Transmedia competencies, EducationAbstract
Education has gone beyond the academic area, becoming a virtual movement thanks to which we can find educational-themed profiles on any social network.
The visibility and influence of education in families, professionals and society daily life is positive, although it is essential to discern reliable information from that which is not.
This paper analyses the 500 most influential Spanish profiles on the social network Instagram. For this, the education category of the Starngage tool has been selected. The profiles are categorized based on the published content and analysing those whose dedication is specifically related to education.
Downloads
Global Statistics ℹ️
167
Views
|
0
Downloads
|
167
Total
|
References
Alonso, M. (2015). Las redes sociales como canal de comunicación de las marcas de moda españolas. El caso de Zara, Mango y El Corte Inglés. Index. Comunicación: Revista científica en el ámbito de la Comunicación Aplicada, 5 (1), 77-105.
Berners-Lee, T. & Fischetti, M. (2000). Tejiendo la red. Siglo XXI.
Carpenter, J. P., Morrison, S. A., Craft, M., y Lee, M. (2020). How and why are educators using Instagram? Teaching and Teacher Education, 96, 103149. https://doi.org/10.1016/j.tate.2020.103149 DOI: https://doi.org/10.1016/j.tate.2020.103149
Fondevila-Gascón, J. F., Gutiérrez-Aragón, Ó., Copeiro, M., Villalba-Palacín, V. y Polo-López, M. (2020). Influencia de las historias de Instagram en la atención y emoción según el género. Comunicar, 63, 41-50. https://doi.org/10.3916/C63-2020-04 DOI: https://doi.org/10.3916/C63-2020-04
Gabelas-Barroso, J. A., & Marta-Lazo, C. (2020). La era TRIC: Factor R-elacional y educomunicación. Ediciones Egregius. Estudios sobre el Mensaje Periodístico, 27, 1001-1002. https://dx.doi.org/10.5209/esmp.76745 DOI: https://doi.org/10.5209/esmp.76745
González-Carrión, E.L., & Aguaded, I. (2020). Engagement y evolución de instagramers hispanohablantes de moda. Revista Latina de Comunicación Social, 77, 231-252. https://doi.org/10.4185/RLCS-2020-1456 DOI: https://doi.org/10.4185/RLCS-2020-1456
IAB (2023). Estudio de redes sociales 2023. https://iabspain.es/
Instagram (2024). About us. https://www.instagram.com/about/us/
Instituto Nacional de Estadística. Encuesta sobre Equipamiento y Uso de Tecnologías de Información y Comunicación en los Hogares Año 2023 (28 de noviembre de 2023) [consultado marzo 2024] Disponible en: https://www.ine.es/prensa/tich_2023.pdf
López del Paso, R. Estructura de una red social. eXtoikos, 2015, no 16, p. 75-76.
Marquez, I., & Lanzeni D. (2018). Instagram. In C.A. Scolari (Ed.), Teens, media and collaborative cultures: Exploiting teens’ transmedia skills in the classroom (pp. 98-102). Universitat Pompeu Fabra.
Paccagnella, L. y Vellar, A. (2016). Vivere online. Identità, relazioni, conoscenza. Il Mulino.
Puromarketing.com (2018). Los influencers y estrellas de las redes sociales son ya los referentes famosos para los niños. https://tinyurl.com/mvcckcc2
Ruiz-Domínguez, M. A. & Ruiz-Domínguez, C. (2021) Análisis de la identidad digital docente de los influencers educativos en Instagram. https://reunir.unir.net/handle/123456789/15561
Toffler, A. (1992). La tercera ola. Plaza&Janés.
Thomas, V.L., Chavez, m., Browne, E.N., & Minnis, A.M. (2020). Instagram as a tool for study engagement and community building among adolescents: A social media pilot study. Digital Health, 6. https://journals.sagepub.com/doi/10.1177/2055207620904548 DOI: https://doi.org/10.1177/2055207620904548
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Those authors who publish in this journal accept the following terms:
-
Authors retain copyright.
-
Authors transfer to the journal the right of first publication. The journal also owns the publishing rights.
-
All published contents are governed by an Attribution-NoDerivatives 4.0 International License.
Access the informative version and legal text of the license. By virtue of this, third parties are allowed to use what is published as long as they mention the authorship of the work and the first publication in this journal. If you transform the material, you may not distribute the modified work. -
Authors may make other independent and additional contractual arrangements for non-exclusive distribution of the version of the article published in this journal (e.g., inclusion in an institutional repository or publication in a book) as long as they clearly indicate that the work was first published in this journal.
- Authors are allowed and recommended to publish their work on the Internet (for example on institutional and personal websites), following the publication of, and referencing the journal, as this could lead to constructive exchanges and a more extensive and quick circulation of published works (see The Effect of Open Access).