Vol. 18 No. 1 (2026)

View Vol. 18 No. 1 (2026)

Published: 2026-01-30

Research articles

Consumption Habits and Cinema Attendance of Media Communication University Students

María Marcos Ramos, Teresa Martín García, María José Higueras Ruiz, Elena María García Alonso

1-15
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New Leadership and the Rise of Spectacularisation on TikTok Electoral Strategies in Spain and their Impact on Citizens

Maite Plazas-Olmedo, Pablo López-Rabadán

17-33
- PDF (Español (España))
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Brand Impact on the Perception of Colours and Archetypes

Alexandre Duarte, Martina Zuffa, Afshin Ashofteh

35-69
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Narratives of Latin American Immigrant Media in Spain

Belen Rodriguez Cánovas, Alfredo Guzmán Rincon, Brenda Carolina Tufiño Murillo

71-83
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Inmersive Marketing Impact on Roblox services brands

Clara Uribe

85-99
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E-Learning and Social Media, Application in the Case of Logistics Training An Analysis of Professional Use

Victor Chavigné Jorba, Carmen Ruiz-Viñales, Nuria Gómez Llauger

101-120
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Building Faith Loyalty Relationship Marketing Strategies and Brand Communities in the Hermandad de la Macarena

Diego Berraquero-Rodríguez, Francisco Javier Cristófol

121-135
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User-Generated Fashion Visuals as Informal Infographics and Emotional Engagement in Generations Y and Z

Irene García Medina, Sergio Rodríguez-Blanco, Eglee Ortega Fernandez

137-155
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Science communication for youth: RTVE in the Age of Rapid Attention Case study of ‘Órbita Laika’

Juan Manuel Prieto-Arosa, Patricia Castellanos-Pineda, José Miguel Túñez-López

157-175
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The Institutional Behavior of the Royal House on Instagram A Relational Perspective

Marta Pulido-Polo, José Manuel Mesa-Göbel

177-189
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'Virtual Soul': The Aesthetics of the Disembodied Being A Conceptual and Visual Analysis of an Artificial Influencer

Paola Palomino-Flores, Klaus Berckholtz-Benavides, Carlos Díaz-Hernández

191-209
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European Views on Elmolo Ethnic Group (Kenia, 1887-1975) The Normalization of Vanishing Africa

Ismael Martínez Sánchez, Ignacio Nevado Hernández

211-226
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Human Resources Management in Social Network Content Moderation Perspectives from the Digital Services Act

Marian Núñez Cansado, Ángel Quintana Gómez

227-239
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