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Vol. 18 No. 1 (2026)
Vol. 18 No. 1 (2026)
Published:
2026-01-30
Research articles
Consumption Habits and Cinema Attendance of Media Communication University Students
María Marcos Ramos, Teresa Martín García, María José Higueras Ruiz, Elena María García Alonso
1-15
PDF (Español (España))
PDF
New Leadership and the Rise of Spectacularisation on TikTok
Electoral Strategies in Spain and their Impact on Citizens
Maite Plazas-Olmedo, Pablo López-Rabadán
17-33
PDF (Español (España))
PDF
Brand Impact on the Perception of Colours and Archetypes
Alexandre Duarte, Martina Zuffa, Afshin Ashofteh
35-69
PDF (Español (España))
PDF
Narratives of Latin American Immigrant Media in Spain
Belen Rodriguez Cánovas, Alfredo Guzmán Rincon, Brenda Carolina Tufiño Murillo
71-83
PDF (Español (España))
PDF
Inmersive Marketing
Impact on Roblox services brands
Clara Uribe
85-99
PDF (Español (España))
PDF
E-Learning and Social Media, Application in the Case of Logistics Training
An Analysis of Professional Use
Victor Chavigné Jorba, Carmen Ruiz-Viñales, Nuria Gómez Llauger
101-120
PDF (Español (España))
PDF
Building Faith Loyalty
Relationship Marketing Strategies and Brand Communities in the Hermandad de la Macarena
Diego Berraquero-Rodríguez, Francisco Javier Cristófol
121-135
PDF (Español (España))
PDF
User-Generated Fashion Visuals as Informal Infographics
and Emotional Engagement in Generations Y and Z
Irene García Medina, Sergio Rodríguez-Blanco, Eglee Ortega Fernandez
137-155
PDF (Español (España))
PDF
Science communication for youth: RTVE in the Age of Rapid Attention
Case study of ‘Órbita Laika’
Juan Manuel Prieto-Arosa, Patricia Castellanos-Pineda, José Miguel Túñez-López
157-175
PDF (Español (España))
PDF (Español (España))
The Institutional Behavior of the Royal House on Instagram
A Relational Perspective
Marta Pulido-Polo, José Manuel Mesa-Göbel
177-189
PDF (Español (España))
PDF
'Virtual Soul': The Aesthetics of the Disembodied Being
A Conceptual and Visual Analysis of an Artificial Influencer
Paola Palomino-Flores, Klaus Berckholtz-Benavides, Carlos Díaz-Hernández
191-209
PDF (Español (España))
PDF
European Views on Elmolo Ethnic Group (Kenia, 1887-1975)
The Normalization of Vanishing Africa
Ismael Martínez Sánchez, Ignacio Nevado Hernández
211-226
PDF (Español (España))
PDF
Human Resources Management in Social Network Content Moderation
Perspectives from the Digital Services Act
Marian Núñez Cansado, Ángel Quintana Gómez
227-239
PDF (Español (España))
PDF
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