User-Generated Fashion Visuals as Informal Infographics

and Emotional Engagement in Generations Y and Z

Authors

Keywords:

infographics, fashion, generation Y, generation Z, E-commerce, epistemic tools, purshasing behavior, social media

Abstract

This study examines how digital fashion visuals on websites and apps influence the purchasing behaviour of Generations Y and Z. Using the AIDA model (Attention, Interest, Desire, Action), it tracks the consumer journey from social media to brand platforms and identifies six key interpretive dimensions. It introduces the concept of informal infographic—non-standardized, often user-generated visuals that clarify complex information. Through a mixed-methods design (survey n=121; interviews n=8), findings show that clarity, realism, and context enhance emotional and cognitive engagement. The main contribution is expanding infographic theory to include user-generated fashion content as epistemic tools in e-commerce.

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Published

2026-01-30

How to Cite

García Medina, I., Rodríguez-Blanco, S., & Ortega Fernandez, E. (2026). User-Generated Fashion Visuals as Informal Infographics: and Emotional Engagement in Generations Y and Z . VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 18(1), 137–155. Retrieved from https://visualcompublications.es/revVISUAL/article/view/5965

Issue

Vol. 18 No. 1 (2026)

Section

Research articles

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