Vol. 17 No. 2 (2025)

Research articles

• Shopping in the Metaverse An Exploratory Study of Fashion Shops

  José-Luis Torres-Martín, Cristina Pérez-Ordóñez, Andrea Castro, Eduardo Villena-Alarcón

  1-17

  • PDF (Español (España))
  • PDF

• The Image of the Ukranian War in the Digital Media Year 2023

  Jacinto Gómez López, Paula Martínez González

  19-35

  • PDF (Español (España))
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• Narrative Murals as a Form of Offerings and Evidence of Confucian Conggregation Participation in Maintaining the Temple. A Case Study at the Cu An Kiong Temple, Lasem, Indonesia

  Mukhamad Agus Burhan, Hanggar Budi Prasetya, Suastiwi Triatmodjo, Endah Budiarti, Ku Boon Dar

  37-49

  • PDF (Español (España))
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• National Police and Civil Guard in TikTok Comparison of the Two Accounts

  Belén Puebla-Martínez, Casandra López-Marcos, Pablo Hidalgo-Cobo

  51-63

  • PDF (Español (España))
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• The Metaverse Applied to Education Systematic Review of Scientific Knowledge Published in Spain

  Rafael Conde Melguizo, Jorge Serrano Archila, Fernando José Blázquez Piñeiro

  65-87

  • PDF (Español (España))
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• Inflence of Audiovisual Stimuli on Emotions and Sustainable Consumptions Behavior A Study of Young People in an Emerging Economy

  Marelby Amado Mateus, Alfredo Guzman Rincon

  89-112

  • PDF (Español (España))
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• The Representation of Women in the Musical Imaginary Analysis of the most Viewed Video Clips in the International and Spanish Context

  Héctor Canorea-Tiralaso, Iria Paz-Gil, Mario Rajas

  113-131

  • PDF (Español (España))
  • PDF

• The Optics of Leadership Visual Representation in the 2024 Indonesian Presidential Campaign

  Irwan Abdullah, Dedy Afriadi, Mirna Yusuf, Mikke Susanto, Achmad Fawaid

  133-145

  • PDF (Español (España))
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• Visual Narratives of Crime on Instagram Storytelling Strategies of the Main Chilean TV Channels in 2023-2024

  Paz Crisóstomo Flores

  147-160

  • PDF (Español (España))
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• Video in Vertical Format in Spanish Digital Media

  Héctor Navarro Güere, Eulàlia Massana Molera

  161-172

  • PDF (Español (España))
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• Gamification and Business Foresight Design and Impact of an Immersive Escape Room in the Real Estate Sector

  César Augusto Palencia-Triana, María Camila Palencia-Alcalá

  173-186

  • PDF (Español (España))
  • PDF

• Visual Narratives on TikTok Analysis of the Impact on Engagement Based on the Tone of Scientific News Published by Media in Spain and Chile

  Juan-Ignacia Martin-Neira, José Irarrázaval, Rocío Gómez

  187-202

  • PDF (Español (España))
  • PDF

• Carles Porta and Tor The Intersection between Investigative Journalism, Sensationalism, and Capitalization of a Crime

  Maria Fitó-Carreras, Alfonso Freire-Sánchez, Monserrat Vidal-Mestre

  203-215

  • PDF (Español (España))
  • PDF

• “The 15 Players' Tantrum” Social Networks and Women's Football through the Documentary #SeAcabó: Diario de las campeonas

  Sonia Dueñas Mohedas, Natalia Martínez Pérez, Nerea Cuenca Orellana

  217-227

  • PDF (Español (España))
  • PDF

• Trump's Performance on Instagram A Study of the Strategies for Constructing, Identities, Representations and Legitimacies during the Electoral Campaign of the US Elections

  Ramiro Díaz-Maroto Oro, Bárbara Caffarel Rodríguez

  229-244

  • PDF (Español (España))
  • PDF

• Visual Identity in the Digital Era Decoding the Adaptation of Brands in the Digital Environment.

  María Eugenia Martínez Sánchez, María Eugenia Laureckis Molla, Tamar Buil López-Menchero

  245-258

  • PDF (Español (España))
  • PDF

• Startups' Discursive and Communication Strategies on Social Media

  María Jesús Fernández Torres, Dolores Rando Cueto, Ainhoa Rodríguez del Pino-Vera

  259-279

  • PDF (Español (España))
  • PDF

• Xenophobic Hate Speech on Social Media Through Messages Disseminated on the X Platform

  Santa Palella Stracuzzi, Marta Sánchez Esparza

  281-297

  • PDF (Español (España))
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• Informative Narrative in Social Media of Private TV Channels in Spain Study of Informative Profiles on Instagram and TikTok

  Ana Zulima Iglesias Cruz, Nuria Quintana Paz

  299-314

  • PDF (Español (España))
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• Tightening Up the EU's Policy Towards Large Platforms in the Fight against Disinformation

  Carlos Espaliú Berdud

  315-331

  • PDF (Español (España))
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• Perceived Social Support Through ICT Among Spanish and Italian Teachers A Qualitative Study

  María Elena Garzotto

  333-347

  • PDF (Español (España))
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