Trump's Performance on Instagram

A Study of the Strategies for Constructing, Identities, Representations and Legitimacies during the Electoral Campaign of the US Elections

Authors

DOI:

https://doi.org/10.62161/revvisual.v17.5766

Keywords:

Performativity, Instagram, Digital Strategies, Political marketing, Elecotral campeigns, Political identities, Political representations

Abstract

In a context determined by the action frameworks of the discursive power of political actors constituted by technology, performativity transcends dichotomous schemes to understand power relations. This study seeks to find out if the strategies used by Trump on Instagram during the electoral campaign were effective in creating identities, representations and legitimacies. The result of the content analysis reflect how the creation of a specific political identity ends up becoming the articulation of a legitimized social power, transforming the symbol into an icon, a myth and definitively this, as concluded, into an effective power. 

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Published

2025-04-12

How to Cite

Díaz-Maroto Oro, R., & Caffarel Rodríguez, B. (2025). Trump’s Performance on Instagram: A Study of the Strategies for Constructing, Identities, Representations and Legitimacies during the Electoral Campaign of the US Elections . VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 17(2), 229–244. https://doi.org/10.62161/revvisual.v17.5766

Issue

Vol. 17 No. 2 (2025)

Section

Research articles

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