Generative Artificial Intelligence and Academic Identity Construction

Emerging Aesthetics in University Communication on Instagram and TikTok

Authors

DOI:

https://doi.org/10.62161/revvisual.v18.6342

Keywords:

Generative Artificial Intelligence, University social media, Visual communication, Digital engagement, Visual culture

Abstract

Visual social media has become strategic communication spaces for universities. At the same time, generative artificial intelligence is transforming digital content production processes. This study analyzes the relationship between the use of generative artificial intelligence in institutional visual posts and audience interaction levels on university social media. A quantitative descriptive–correlational approach was applied through the analysis of 420 posts. Results reveal significant differences in engagement levels between posts incorporating artificial intelligence and those produced through traditional methods, as well as statistical relationships among key interaction metrics.

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Published

2026-05-06

How to Cite

Polo Escobar, B. R., Machacuay Meza, C. I., Ramírez Carhuatocto, G., & Polo-Moreano, R. E. (2026). Generative Artificial Intelligence and Academic Identity Construction: Emerging Aesthetics in University Communication on Instagram and TikTok . VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 18(3), 185–201. https://doi.org/10.62161/revvisual.v18.6342

Issue

Vol. 18 No. 3 (2026)

Section

Research articles

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