Audiovisual Platforms and Higher Education

Integration and Media Empowerment

Authors

DOI:

https://doi.org/10.62161/revvisual.v17.5924

Keywords:

Media empowerment, Produsers, Generation Z, Digital platforms, Instagram, Youtube, Media literacy, Higher

Abstract

This study analyzes media empowerment in higher education in Ecuador, focusing on the impact of platforms like Instagram and YouTube on Generation Z's learning. Using a mixed-methods approach, the role of edutubers and edugrammers in media competencies and autonomous learning was assessed. A qualitative survey was conducted with 300 students and 50 teachers, along with an examination of 50 educational materials on these platforms and structured interviews. The results indicate that these platforms promote interactive and collaborative learning, although challenges such as technological access inequality and the need for teacher training are highlighted. With proper support, these tools can transform education and prepare young people for the digital environment.

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Published

2025-10-24

How to Cite

Beltrán, A. M., Maldonado, J. C., & Buitrago, A. (2025). Audiovisual Platforms and Higher Education: Integration and Media Empowerment. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 17(6), 31–45. https://doi.org/10.62161/revvisual.v17.5924

Issue

Vol. 17 No. 6 (2025)

Section

Research articles

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