Optimization of Social Media Campaigns

Applying CRO in Digital Advertising

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DOI:

https://doi.org/10.62161/revvisual.v17.5855

Keywords:

Conversion optimization, Digital advertising, Social media, Competitive analysis, Visual strategy, User behavior, Fashion communication

Abstract

This study analyzes the application of conversion rate optimization (CRO) techniques in social media advertising campaigns, exploring how visual alignment with competitor brands influences user interaction. Through a case study in the footwear sector, Meta Ads were evaluated, and predominant visual patterns were identified. Findings suggest that consistency with industry trends can reduce conversion friction, optimizing advertising effectiveness. This approach reinforces the need to integrate CRO strategies from the user acquisition stage, improving user experience and increasing commercial performance.

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Published

2025-10-24

How to Cite

García-Martínez, M.-E., Rodríguez-Valero, D., & Olivares-Delgado, F. (2025). Optimization of Social Media Campaigns: Applying CRO in Digital Advertising. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 17(6), 127–143. https://doi.org/10.62161/revvisual.v17.5855

Issue

Vol. 17 No. 6 (2025)

Section

Research articles

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