Turismo deportivo y storytelling en las redes sociales: Una perspectiva multimodal

María Luisa Blanco-Gómez; María José Gómez-Ortiz

doi:10.62161/revvisual.v16.5358

Authors

María Luisa Blanco-Gómez https://orcid.org/0000-0002-3319-6877
María José Gómez-Ortiz https://orcid.org/0000-0001-8822-0320

DOI:

https://doi.org/10.62161/revvisual.v16.5358

Keywords:

Social media, Persuasive narrative, Tourism and sports discourse, Semiotics

Abstract

In the emotional narrative of sports event tourism, visual communication is key to persuading media consumers. Our aim is to examine the interplay between context (sports tourism) and text (visual and written) to shed light on the storytelling of blogs and online articles regarding sports tourism. Results show that the narrative sequence of the images, supported by text, highlights central values of sports, such as leadership, teamwork, and respect, in which the host city integrates. The emotions reflected in the corpus images point to the construction of a well-defined national identity in tourism social media when applied to sports events.

Downloads

Download data is not yet available.

References

Bikacu, E. (18 de abril de 2023). Logo shapes: What they mean and why they’re important. Looka. https://looka.com/blog/logo-shapes-meanings/

Brennan, J. (14 de julio de 2023). What is the official logo for the Women’s World Cup 2023 and who designed it? As Sports Newspaper. https://short.upm.es/269jr

Buhalis, D. & Foerste, M. (2015). SoCoMo marketing for travel and tourism: Empowering cocreation of value. Journal of Destination Marketing & Management, 4(3), 151-161. https://doi.org/10.1016/j.jdmm.2015.04.001 DOI: https://doi.org/10.1016/j.jdmm.2015.04.001

Capon, G. (5 de diciembre de 2017). How social and OTT platforms are changing sport consumption. Digital Sport. https://short.upm.es/znbbu

Chiappa, G. del & Atzeni, M. (2017). The role of emotions in a sport event experience. Tourismos: An International Multidisciplinary Journal of Tourism, 11(5), 124-152. https://doi.org/10.26215/tourismos.v11i5.507

Douai, A., Auter, P.J., Brandon R. & Wedlock, B.C. (2013) The influence of social media in the early 21st century: a meta-analysis of a decade of research [2001-2011]. Global Media Journal – Arabian Edition. Fall-Spring 2013-14, 3(1-2) 90-111.

Filipovic, J. & Arslanagic-Kalajdzic, M. (2023). Mirroring digital context marketing framework: capturing providers’ perspectives through stimuli assessment and behavioural engagement response. European Journal of Marketing. 57(9), 2173-2198. https://doi.org/10.1108/EJM-03-2021-0158 DOI: https://doi.org/10.1108/EJM-03-2021-0158

Gómez-Ortiz, M.J., Domínguez, E. & Bobkina, J. (2023). Instagram as a learning tool to improve technical vocabulary for sports science students. Journal of Hospitality, Leisure, Sport & Tourism Education, 32, 100416. https://doi.org/10.1016/j.jhlste.2022.100416 DOI: https://doi.org/10.1016/j.jhlste.2022.100416

Grishakova, M. & Poulaki, M. (Eds.). (2019). Narrative Complexity: Cognition, Embodiment, Evolution. University of Nebraska Press. https://doi.org/10.2307/j.ctvhktjh6 DOI: https://doi.org/10.2307/j.ctvhktjh6

Hallet, R. W. & Kaplan-Weinger, J. (2010). Official Tourism websites: A discourse analysis perspective. Bristol, Blue Ridge Summit: Channel View Publications. https://doi.org/10.21832/9781845411381 DOI: https://doi.org/10.21832/9781845411381

Jaworska, S. (2016). Using a corpus-assisted discourse studies (CADS) approach to investigate constructions of identities in media reporting surrounding mega sport events: the case of the London Olympics 2012. En Lamond, I. R. & L. Platt (Eds.). Critical Events Studies: Approaches to Research. Leisure Studies in a Global Era (pp. 149-174). Palgrave Macmillan, Basingstoke. https://doi.org/10.1057/978-1-137-52386-0_8. DOI: https://doi.org/10.1057/978-1-137-52386-0_8

Joshi, M., Manna, A., Ajotikar, V. M., Ramaswamy, V. R., & Borah, P. (2023). Role of Social Media Strategies with Advertising, Public Relations and Campaigns in Customer Revolution. International Journal of Professional Business Review, 8(4) e0998. https://doi.org/10.26668/businessreview/2023.v8i4.998 DOI: https://doi.org/10.26668/businessreview/2023.v8i4.998

Kaplanidou, K., & Vogt, C. (2007). The Interrelationship between Sport Event and Destination Image and Sport Tourists’ Behaviours. Journal of Sport & Tourism, 12(¾), 183–206. https://doi.org/10.1080/14775080701736932 DOI: https://doi.org/10.1080/14775080701736932

Kress, G. (2004). Literacy in the new-media age. Routledge. DOI: https://doi.org/10.4324/9780203299234

Kress, G. & van Leeuwen, T. (2001). Multimodal discourse: The modes and media of contemporary communication. Arnold Publishers.

Kress, G. R. & van Leeuwen, L. T. (2006). Reading images: The grammar of visual design. Routledge. DOI: https://doi.org/10.4324/9780203619728

Kress, G. R. & van Leeuwen, L. T. (2021). Reading images: The grammar of visual design. Routledge. DOI: https://doi.org/10.4324/9781003099857

Mendoza, M. (1 de mayo de 2015). The evolution of storytelling. Reporter. https://reporter.rit.edu/tech/evolution-storytelling

Midalia, S. (1999). Textualising Gender. Interpretations, 32(1), 27-32.

Miles, R. & Johnson, R.G. (2020). Show me a story: narrative, image, and audience engagement on sports network Instagram accounts. Information, Communication & Society, 23(1), 94-109. https://doi.org/10.1080/1369118X.2018.1486868 DOI: https://doi.org/10.1080/1369118X.2018.1486868

Mueller, M.E. & Rajaram, D. (2023). Social media storytelling. Routledge. DOI: https://doi.org/10.4324/9781003275251

Patton, M. (2002). Qualitative research and evaluation methods. Sage.

Rizvi, J. (2021). Storytelling and the power of social media. Forbes Magazine. https://short.upm.es/gg3ap

Scollon, R. & P. Levine (2004). Multimodal discourse analysis as a confluence of discourse and technology. En P. Levine and R. Scollon (Eds.). Discourse and Technology: Multimodal Discourse Analysis (pp. 1-6). Georgetown University Press. https://doi.org/10.1109/TPC.2005.853943 DOI: https://doi.org/10.1109/TPC.2005.853943

Smith, A. (2006). Tourists’ consumption and interpretation of sport event imagery. Journal of Sport Tourism, 11(1), 77–100. https://doi.org/10.1080/14775080600985382 DOI: https://doi.org/10.1080/14775080600985382

Smith, B. & Weed, M. (2007). The potential of narrative research in Sports Tourism. Journal of Sport & Tourism, 12(3-4), 249-269. https://doi.org/10.1080/14775080701737005 DOI: https://doi.org/10.1080/14775080701737005

The Telegraph. (18 de julio de 2022). Cathy Freeman stopped the nation at the Sydney Games in 2000 – now we can do the same with the FIFA World Cup. https://www.telegraph.co.uk/womens-sport/world-cup-australia-city-guides/sydney/

Theodoropoulou, I. & Alos, J. (2020). Expect amazing! Branding Qatar as a sports tourism destination. Visual Communication, 19(1), 13-43. https://doi.org/10.1177/1470357218775005 DOI: https://doi.org/10.1177/1470357218775005

Tjoe, K. (30 enero 2023). 5 ways tour and activity operators can make the most of the 2023 FIFA Women’s World Cup. Rezdy. https://rezdy.com/blog/ways-to-make-the-most-of-the-fifa-womens-world-cup/

Van Leeuwen, T. & Jewitt, C. (Eds.), (2004). Introduction, The Handbook of visual analysis. (pp. 2-29). Sage Publications. DOI: https://doi.org/10.4135/9780857020062

Van Leeuwen, T. (2014) Critical discourse analysis and multimodality. En C. Hart, & P. Cap (Eds.) Contemporary Critical Discourse Studies (pp. 281-295). Bloomsbury Academic.

Weber, P. & Grauer, Y. (2019) The Effectiveness of Social Media Storytelling in Strategic Innovation Communication: Narrative Form Matters, International Journal of Strategic Communication, 13(2), 152-166. https://doi.org/10.1080/1553118X.2019.1589475 DOI: https://doi.org/10.1080/1553118X.2019.1589475

Weed, M. (2010) Sport, Tourism and Image. Journal of Sport and Tourism, 15(3), 187-189. https://doi.org/10.1080/14775085.2010.525075 DOI: https://doi.org/10.1080/14775085.2010.525075

Yotimart. D. (2021). Academic vocabulary in sport tourism news: A corpus-based study. Journal of Language and Linguistic Studies, 17(3), 1527-1535. https://doi.org/10.52462/jlls.110 DOI: https://doi.org/10.52462/jlls.110