Turismo deportivo y storytelling en las redes sociales: Una perspectiva multimodal

María Luisa Blanco-Gómez; María José Gómez-Ortiz

doi:10.62161/revvisual.v16.5358

Authors

María Luisa Blanco-Gómez https://orcid.org/0000-0002-3319-6877
María José Gómez-Ortiz https://orcid.org/0000-0001-8822-0320

DOI:

https://doi.org/10.62161/revvisual.v16.5358

Keywords:

Social media, Persuasive narrative, Tourism and sports discourse, Semiotics

Abstract

In the emotional narrative of sports event tourism, visual communication is key to persuading media consumers. Our aim is to examine the interplay between context (sports tourism) and text (visual and written) to shed light on the storytelling of blogs and online articles regarding sports tourism. Results show that the narrative sequence of the images, supported by text, highlights central values of sports, such as leadership, teamwork, and respect, in which the host city integrates. The emotions reflected in the corpus images point to the construction of a well-defined national identity in tourism social media when applied to sports events.

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