Turismo deportivo y storytelling en las redes sociales: Una perspectiva multimodal

María Luisa Blanco-Gómez; María José Gómez-Ortiz

doi:10.62161/revvisual.v16.5358

Autores/as

María Luisa Blanco-Gómez https://orcid.org/0000-0002-3319-6877
María José Gómez-Ortiz https://orcid.org/0000-0001-8822-0320

DOI:

https://doi.org/10.62161/revvisual.v16.5358

Palabras clave:

Redes Sociales, Narrativa persuasiva, El discurso del turismo deportivo, Semiótica

Resumen

En la narrativa emocional del turismo de eventos deportivos, la comunicación visual es clave para persuadir a consumidores. Nuestro objetivo es examinar la interacción entre contexto (turismo deportivo) y texto (visual y escrito) para arrojar luz sobre la narración de blogs y artículos en línea. La secuencia narrativa de las imágenes, apoyada en el texto, resalta valores fundamentales del deporte, como el liderazgo, el trabajo en equipo y el respeto, en los que se integra la ciudad anfitriona. Las emociones reflejan la construcción de una identidad nacional bien definida en las redes sociales turísticas cuando se aplican a eventos deportivos.

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