TikTok, the new social platform for luxury brands

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DOI:

https://doi.org/10.62161/revvisual.v16.5255

Keywords:

Communication, Visual culture, Luxury, Brands, Social networks, TikTok, Short videos

Abstract

Given the relevance acquired by the social network TikTok among new generations, we have selected the luxury companies present in the Best Global Brands 2023 report; we have verified their official presence on TikTok; we carried out a comparative study of the profiles in relation to a series of key variables such as the number of followers, the publications made, the likes obtained; and, finally, we did an analysis of the most shared contents to detect the characteristics of those that obtain the best results and their possible influences on current visual culture.

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Published

2024-05-09

How to Cite

Rodríguez Hernández, M., & Vázquez Sacristán, I. A. (2024). TikTok, the new social platform for luxury brands. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 16(3), 197–211. https://doi.org/10.62161/revvisual.v16.5255

Issue

Vol. 16 No. 3 (2024): Special issue: "Audiovisual content in the new era of screens and mobile devices"

Section

Research articles

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