Comparative study of online shopping methods in Spain

Authors

  • Pilar Yustres Duro Universidad Camilo José Cela
  • Laura Melendo Rodríguez-Carmona Universidad Camilo José Cela

DOI:

https://doi.org/10.37467/revvisual.v9.3552

Keywords:

Online shopping methods, E-commerce, Retail, Consumer, Omnichannel, Show-rooming, Buy post-COVID

Abstract

This article will analyse the different online shopping methods available to Spanish consumers, focusing on the purely online shopping method, show-rooming, ROPO, BOPIS and BORIS. This analysis will be followed by a comparison of which shopping methods are preferred by Spanish shoppers after the COVID-19 pandemic and the possible causes of this decision.

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References

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Published

2022-10-27

How to Cite

Yustres Duro, P., & Melendo Rodríguez-Carmona, L. (2022). Comparative study of online shopping methods in Spain. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 10(1), 1–8. https://doi.org/10.37467/revvisual.v9.3552

Issue

Vol. 10 No. 1 (2022): Monograph: "Persuasive Communication versus Information"

Section

Special Issue Articles

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