Comparative study of online shopping methods in Spain
DOI:
https://doi.org/10.37467/revvisual.v9.3552Keywords:
Online shopping methods, E-commerce, Retail, Consumer, Omnichannel, Show-rooming, Buy post-COVIDAbstract
This article will analyse the different online shopping methods available to Spanish consumers, focusing on the purely online shopping method, show-rooming, ROPO, BOPIS and BORIS. This analysis will be followed by a comparison of which shopping methods are preferred by Spanish shoppers after the COVID-19 pandemic and the possible causes of this decision.
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