Study on TikTok as an Educational Tool

Social Media in University Motivation and Learning

Authors

Keywords:

TikTok, Didactic resource, Motivation, Learning, Information retention, Higher education, Social media

Abstract

The study examines the use of TikTok as an educational resource in university settings, evaluating its impact on motivation, learning, and information retention. Using a mixed-methods approach with a sample of 75 Primary Education students, the study concludes that there are no significant differences in perceptions based on gender or prior experience, highlighting the platform's inclusive nature. The qualitative analysis identifies strengths such as increased motivation, creativity, and positive emotions. The article emphasizes the importance of overcoming technical and emotional barriers to optimize its implementation, providing a foundation for future research on its educational potential.

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References

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Published

2025-12-22

How to Cite

Moreno Fuentes, E., & de la Blanca de la Paz, S. (2025). Study on TikTok as an Educational Tool: Social Media in University Motivation and Learning. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 17(8), 213–224. Retrieved from https://visualcompublications.es/revVISUAL/article/view/6113

Issue

Vol. 17 No. 8 (2025)

Section

Research articles

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