Sports Tourism and Social Media Storytelling

A multimodal perspective

Authors

DOI:

https://doi.org/10.62161/revvisual.v16.5358

Keywords:

Social media, Persuasive narrative, Tourism and sports discourse, Semiotics

Abstract

In the emotional narrative of sports event tourism, visual communication is key to persuading media consumers. Our aim is to examine the interplay between context (sports tourism) and text (visual and written) to shed light on the storytelling of blogs and online articles regarding sports tourism. Results show that the narrative sequence of the images, supported by text, highlights central values of sports, such as leadership, teamwork, and respect, in which the host city integrates. The emotions reflected in the corpus images point to the construction of a well-defined national identity in tourism social media when applied to sports events.

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Published

2024-10-07

How to Cite

Blanco-Gómez, M. L., & Gómez-Ortiz, M. J. (2024). Sports Tourism and Social Media Storytelling: A multimodal perspective. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 16(6), 165–177. https://doi.org/10.62161/revvisual.v16.5358

Issue

Section

Research articles