"Little Dark Age"
Nostalgia y Nacionalismo Reaccionario mediante Memes Audiovisuales en Youtubwe
DOI:
https://doi.org/10.62161/revvisual.v17.6115Palabras clave:
Comunicación política, Folklore digital, Memes, Nostalgia, Nacionalismo, Polarización, YoutubeResumen
Esta investigación explora la función ideológica y comunicativa de los memes de "Little Dark Age" (LDA) en YouTube, centrándose en su uso de nostalgia, nacionalismo y distorsiones históricas. Utiliza un análisis cualitativo de contenido con el marco de análisis VVVA, estudiando memes de cuatro países: Reino Unido, Suecia, Australia y Singapur. Al analizar la música, referencias visuales y estructuras narrativas de estos memes, destaca su papel en evocar nostalgia por un pasado nacional glorificado y en mostrar el presente como decadente. Los resultados revelan un énfasis en militarismo, imperialismo e identidad nacional, reforzado por eslóganes reaccionarios y desinformación contra minorías. Así, el formato de meme LDA actúa como arma política, polarizando audiencias mediante oposiciones como "nosotros vs. ellos" y "pasado glorioso vs. presente decadente".
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