Impacto del Marketing Predictivo Basado en Inteligencia Artificial
Transformando estrategias de comunicación y ventas en pymes y startups
DOI:
https://doi.org/10.62161/revvisual.v17.5394Palabras clave:
Marketing predictivo, Inteligencia Artificial, Startups, Pymes, Estrategias de comunicación, VentasResumen
Este artículo analiza el impacto del marketing predictivo basado en Inteligencia Artificial (IA) en startups y pymes, enfatizando su papel en la optimización de estrategias de comunicación y ventas. Mediante un enfoque metodológico mixto que incluye entrevistas semi-estructuradas y cuestionarios, se identifican mejoras significativas en la personalización de las interacciones con los clientes, así como un incremento promedio del 25,4% en las tasas de conversión. Los resultados indican que las empresas que adoptan IA no solo optimizan recursos y refuerzan su capacidad estratégica, sino que también logran una ventaja competitiva en un entorno digital en constante evolución. A pesar de los beneficios, se presentan desafíos éticos y organizacionales, como la falta de personal capacitado y la gestión de datos, lo que requiere soluciones que promuevan una implementación ética y efectiva.
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