Más allá del número de seguidores: Medición de la resonancia en redes sociales basada en interacciones directas

Francisco José García Ull; José María Lamirán Palomares; Bruno Broseta Dupre

doi:10.62161/revvisual.v16.5260

Autores/as

Francisco José García Ull https://orcid.org/0000-0002-7999-4807
José María Lamirán Palomares https://orcid.org/0000-0001-5203-2643
Bruno Broseta Dupre https://orcid.org/0000-0001-5691-5443

DOI:

https://doi.org/10.62161/revvisual.v16.5260

Palabras clave:

Medios Sociales, Influencia Social, Comunicación de masas, Impacto de la comunicación, Persuasión

Resumen

En el contexto de la economía de la atención digital, se introduce en el siguiente análisis SlimScore, un método para evaluar la resonancia del contenido en redes sociales, centrándose en interacciones directas. Para comprobar la eficacia de la herramienta, se elabora un estudio centrado en la red social X, a partir una muestra de 345.000 mensajes, procedentes de más de 17.000 nodos (perfiles). Mediante un análisis comparativo con la métrica Ayzenberg Social Index, se demuestra cómo este enfoque ofrece resultados más precisos en la medición de la distribución de mensajes en redes sociales.

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