Las claves del éxito en streaming
Una aproximación teórico-práctica a la medición del impacto de los contenidos bajo demanda en las plataformas SVOD
DOI:
https://doi.org/10.62161/revvisual.v16.5233Palabras clave:
SVOD, Éxito, Audiencias, Netflix, MovistarPlus+, OTT, PopularidadResumen
Este artículo investiga el concepto de éxito del contenido estrenado en plataformas SVOD (Subscription Video on Demand) desde una aproximación metodológica cualitativa. Gracias al análisis combinado de la teoría académica con las prácticas de uso corriente en la industria se identifican distintos indicadores de éxito, cuantitativos y cualitativos. También se abordan los pros y contras de los datos que vertebran las aproximaciones metodológicas imperantes en el sector: los datos censales y los datos muestrales. La investigación permite concluir la idoneidad de un concepto multidimensional del éxito, que incorpore elementos de consumo, económicos, temporales y de mercado, como fórmula más acorde para capturar la realidad de consumo en SVOD.
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