Heros and Bodies. Body as a Subject of Propaganda

Authors

  • Javier Lizaga Villarroya Universidad de Valencia

DOI:

https://doi.org/10.37467/gka-revvisual.v1.636

Keywords:

Propaganda, Sport, Olimpic Games, Visual Strategies and Meaning Process

Abstract

Body of athletes has been settled as a modern icon in the same movement that has settled the sport man into hero. But we can find the strategies to transform it into a deity or a product of marketing in such an old film as Olympia (1938), audiovisual discourse about Olympic Games of Berlin. It is also considered as one of the main examples of propaganda in modern cinema. We suggest a comparative analysis that confronts Olympia with First (2012), last official olimpic film distributed, where we can discover the propagandistic possibilities and the consequences of this visual strategies. Analysis proposes to study if the common places and strategies are not only form coincidences between both films but they are also purpose similarities. According to that, the body of athletes maybe has turned into a propaganda tool.

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Published

2014-05-05

How to Cite

Lizaga Villarroya, J. (2014). Heros and Bodies. Body as a Subject of Propaganda. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 1(1), 39–53. https://doi.org/10.37467/gka-revvisual.v1.636

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Section

Research articles