Influence of Social Television on Ecuadorian News Programmes
DOI:
https://doi.org/10.62161/revvisual.v17.6138Keywords:
Social television, Ecuadorç, Social media, New programmes, Digital interactionAbstract
In the era of digitalisation, social television has significantly transformed the landscape of traditional media. This article examines the impact of social networks on the news programmes of major television networks in Ecuador, focusing on how these platforms influence audience interaction and perception. Using a mixed-methods approach that combines qualitative and quantitative techniques, the study analysed behavioural patterns, comments, and engagement levels on social networks such as Facebook and X. The results highlight the digital leadership of Ecuavisa and Teleamazonas and emphasise the need for sustainable strategies to strengthen the connection between traditional media and digital environments.
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