Visual Self-representation Strategies of Spanish Parliamentarians
Study of Profile Images on the Social Network X
DOI:
https://doi.org/10.62161/revvisual.v17.6119Keywords:
Political communication, Social media, Self-representation, Spanish MPs, Portrait, Photography, ImageAbstract
Reviewing the profile images on social network X of 300 Spanish parliamentarians, common technical-aesthetic patterns were identified in designing their portraits. Among other aspects, the predominance of individual photographs, centered and with unrecognizable backgrounds, was detected. This trend reflects a preference for simple images, aiming to focus attention and retain it on the portrayed. Additionally, combinations appear depending on whether the subjects are smiling or serious. If they smile, they appear frontally looking at the camera in closer shots, seeking emotional proximity. On the contrary, if they appear serious, they can appear in profile and in low angle, reflecting authority.
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