Live Shopping
Use in the Purchase of Second-Hand Clothing
DOI:
https://doi.org/10.62161/revvisual.v18.6051Keywords:
Live shopping, Second hand clothes, Consumer, Loyalty, Quantitative analysis, Cualitative analysisAbstract
The study analyzes live shopping in the sale of second-hand clothing, focusing on the motivations, barriers, and perceptions of Spanish users. Using a mixed approach, it reveals that this tool generates trust, although its adoption is still limited. It concludes that, with proper implementation at the experiential, educational, and technical levels, live shopping can significantly boost the second-hand market.
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