NGOs and Social Media

A Study of Content for Social Change in Spain and Chile

Authors

DOI:

https://doi.org/10.62161/revvisual.v17.5788

Keywords:

NGOs, Non-Profit Organizations, Activism, Social Media, Social Awareness, Visual Activism

Abstract

Comparative study of the publications on Facebook, Instagram, Youtube, X and Tiktok of NGOs in Chile and Spain to find out whether their profiles help to promote activism in social issues and what type of visual content they use. The methodology was mixed with a quantitative-qualitative approach: analysis of 3,611 publications from 20 organisations complemented by 12 in-depth interviews with the organisations' communication managers. The results show that photos are the most used content in all the networks, but only two Spanish NGOs use the networks with an activist objective.  

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Published

2025-06-11

How to Cite

Ferruz González, S. A., & Claro Montes, M. C. (2025). NGOs and Social Media: A Study of Content for Social Change in Spain and Chile. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 17(3), 75–88. https://doi.org/10.62161/revvisual.v17.5788

Issue

Vol. 17 No. 3 (2025): Social Media and Digital Culture

Section

Special Issue Articles

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