TikTok, Zeta Generation and University

An In-Depth Analysis

Authors

DOI:

https://doi.org/10.62161/revvisual.v16.5417

Keywords:

TikTok, Social Networks, Higher Education, Generation Z, University

Abstract

It is beyond dispute that social networks exert a profound influence on contemporary society. The debate surrounding this phenomenon has largely been resolved. The objective of this article is twofold: firstly, to present the evolution of the social network TikTok in the university environment six years after its launch; secondly, to analyse the perception of this social network by university students. The study is based on a review of the profiles created on TikTok by Spanish universities. Furthermore, a survey was conducted to ascertain the perceptions held by students regarding these institutional accounts.

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Published

2024-12-28

How to Cite

Rodríguez Laíz, J., & Martín Critikián, D. (2024). TikTok, Zeta Generation and University: An In-Depth Analysis. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 16(8), 121–132. https://doi.org/10.62161/revvisual.v16.5417

Issue

Vol. 16 No. 8 (2024): Special Issue: Strategies and Narratives in Digital Communication: From Marketing to Social Awareness on Social Media

Section

Special Issue Articles

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