Instagram e Imagen Corporal: Factores de Cosificación en Chicas Adolescentes en España

Natalia Martínez Pérez; Nerea Cuenca Orellana; Sonia Dueñas Mohedas

doi:10.62161/revvisual.v16.5392

Authors

Natalia Martínez Pérez https://orcid.org/0000-0003-2704-3572
Nerea Cuenca Orellana https://orcid.org/0000-0003-2888-8403
Sonia Dueñas Mohedas https://orcid.org/0000-0002-5077-7569

DOI:

https://doi.org/10.62161/revvisual.v16.5392

Keywords:

Social media, Instagram, Gender, Influencers, Reification, Body image, Adolescence

Abstract

This research studies the use of Instagram and its relationship with the construction of body image in adolescent girls. Firstly, we analyse the representations conveyed by the network and the gender discourses it articulates in order to identify what kind of strategies -visual and linguistic- are used by the most popular influencers to understand the discourses on corporeality. The structural-semiological content analysis of the five Instagram profiles of the most followed influencers in Spain by the so-called Z generation sheds light on gender stereotypes and roles, reflecting on the prevention of the phenomenon of reification and self-reification.

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