Spanish designer fashion brand analysis

Authors

  • Giulia Barbero Universidad Villanueva
  • Marisa Sarget Tarifa Universidad Villanueva

DOI:

https://doi.org/10.37467/revvisual.v10.4626

Keywords:

Branding, Communication, Brand management, Fashion, Designer fashion, Trends, Challenges

Abstract

Despite the repercussions of the pandemic, many fashion companies have invested efforts in meeting key challenges for their survival, including internationalization and digitization. However, the designer fashion industry stands out, and within an environment dominated by sustainability, has become the answer to uncertainties and social needs due to its distinctive features. The key to amplifying its valuable contribution to the current social, economic and environmental scenario lies in the implementation of solid and relevant branding strategies.

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References

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Published

2023-02-02

How to Cite

Barbero, G., & Sarget Tarifa, M. (2023). Spanish designer fashion brand analysis. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 15(2), 1–12. https://doi.org/10.37467/revvisual.v10.4626

Issue

Vol. 15 No. 2 (2023): Monograph: "The projected image. Elements of persuasion"

Section

Special Issue Articles

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