The evolution of visual language in wine packaging
DOI:
https://doi.org/10.37467/revvisual.v9.3594Keywords:
Packaging, Wine communication, Art, Icons, Marketing, Label, ChangeAbstract
Packaging plays a leading role in wine marketing: sight is the main sense that the buyer will use, so the relevance of visual language is almost as important as that of words in wine communication. This paper looks at the evolution of visual language in packaging through a literature review and the analysis of more than 500 samples. The results show a clear evolution in design towards originality, but also a shift from playing a basically persuasive role to being key in the identifying function and contributing to the informative function.
Downloads
References
Barba, L. M. (2021). La cata de vinos. Grijalbo.
Blethen, C. (2007). The Wine Etiquette Guide. Trafford Publishing.
Bujanda, L. (2008). El vino a través de la historia. Bodegas Fernández de Piérola, S. L.
Casamayor, P. (2022). Le vin en 50 questions. Hachette.
Cobbold, D., & Durand-Viel, S. (2013). Le vin par l’étiquette. Hachette.
Hekkert, P. (2006). Design Aesthetics. Principles of pleasure in design. Psychology Science, 48(2), 157-172.
Hidalgo, L. (2002). Tratado de viticultura general. (3ª ed.). Mundi-Prensa.
Lunardo, R., & Guerinet, R. (2009). The influence of label on wine consumption: its effects on young consumers’ perception of authenticity and purchasing behavior. En M. Canavari, N. Cantore, A. Castellini, E. Pignatti & R. Spadoni (Eds.). International Marketing and Quality Food Products (pp. 279-295). Wagenigen Academic Publishers.
Marcial, M. V. (2005). Epigramas. Vol. II. Libros 8-14. Consejo superior de Investigaciones Científicas.
Neiman, O. (2021). Le vin c’est pas sorcier. Hachette.
Pascual, M., & Martínez, G. (2022a). La etiqueta de vino: la evolución de un género. En M. Ibáñez (Ed.). Enotradulengua. Géneros y tipos textuales en el sector del vino (pp. 35-53). Peter Lang.
Pascual, M., & Martínez, G. (2022b). ¿Qué nos dice el etiquetado del vino? En A. M. Martínez, C. Paradinas y D. Muñoz (Eds.). Comunicación y soluciones digitales para nuevos contenidos (pp. 365-378). Gedisa.
Peñín, J. (2008). Historia del vino. Espasa.
Phillips, R. (2018). Wine. A social and cultural history of the drink that changed our lives. Infinite Ideas.
Pitte, J. R. (2021). La bouteille de vin. Historie d’une révolution. Éditions Tallandier.
Pivot, B. (2006). Dictionnaire amoureux du vin. Plon.
Réglementation des capsules représentatives de droits (2013). Bulletin officiel des douanes, 6987, de 29 de agosto. https://bit.ly/3zBCDoB
Rocchi, B., & Stefani, G. (2016). Consumers’ perception of wine quality: A Case Study. International Journal of Wine Marketing, 18(1), 6-16. https://doi.org/10.1108/09547540610657641
Rouzet, E. y Seguin, G. (2005). El marketing del vino. Mundi-Prensa.
Russo, V., Mauri, M., Chiappa, M., Ciceri, A., & Fici, A. (2020). Neuromarketing e vino : il ruolo delle etichette e la percezione della qualità. En V. Russo & P. Marin (Eds.). Comunicare il vino. Tecniche di neuromarketing applicate (pp. 205-228). Guerini Next.
Serdio, E. (2015). Diccionario profesional del vino. (2.ª ed.). Global Marketing.
Teague, L. (2011). Judge a Wine by What it Wears. The Wall Street Journal. 7 de mayo. https://on.wsj.com/3vfX9s3
Valero, E. (2010). Marketing y distribución. En E. Valero & O. Llamazares (Eds.). Cómo dirigir una bodega (pp. 141-186). Global Marketing.
Vandyke-Price, P. (1985). Wine: Lore, legends and traditions. Hamlyn.
Wagner, P., Olsen, J., & Thach, L. (2010). Wine Marketing and Sales: Success Strategies for a Saturated Market. The Wine Appreciation Guild.
Wiesenthal, M. (2011). Gran Diccionario del vino. Edhasa.
Downloads
Published
How to Cite
Issue
Section
License
Those authors who publish in this journal accept the following terms:
- Authors will keep the moral right of the work and they will transfer the commercial rights.
