Visualities of Entrepreneurial Futures in Contemporary Ecuador

Authors

DOI:

https://doi.org/10.62161/revvisual.v18.6146

Keywords:

Visual Culture, Entrepreneurial Futures, Causal Layered Analysis (CLA), Ecuadorian Entrepreneurship

Abstract

This article examines how visual representations of entrepreneurship in Ecuador shape the symbolic foundations of its imagined futures. Using a corpus of 120 images and applying Causal Layered Analysis, the study reveals a visual regime dominated by low-complexity production, ceremonial state presence, and moralized narratives of individual effort. These layers constrain the emergence of knowledge-based futures while naturalizing subsistence-oriented imaginaries. Yet, the expert panel identified early signals of a Transformation archetype grounded in collaboration, scientific capability, and creative experimentation. These findings highlight the cultural conditions necessary for reorienting Ecuador’s entrepreneurial trajectory.

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Published

2026-04-30

How to Cite

Hernández, C.-G., & Bas, E. (2026). Visualities of Entrepreneurial Futures in Contemporary Ecuador. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 18(3), 73–89. https://doi.org/10.62161/revvisual.v18.6146

Issue

Vol. 18 No. 3 (2026)

Section

Research articles

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