Sustainable Fashion and Social Media

Inditex´s Strategy to Justify Premium Prices

Authors

DOI:

https://doi.org/10.62161/revvisual.v17.5783

Keywords:

Sustainable Development Goals, Slow Fashion, Fast Fashion, Sustainability, Social Media

Abstract

The article analyzes the communication of Corporate Social Responsibility (CSR) in the fashion sector, with special focus on Inditex. The relationship between sustainability, consumer perception and communication strategy is examined, highlighting the role of social networks in the legitimization of business practices. Through an empirical study based on surveys and content analysis on networks, deficiencies in the visibility and effectiveness of Inditex's sustainable message are identified. The findings highlight the need to improve transparency and communication segmentation to strengthen consumer trust and their willingness to pay more for sustainable products.

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Published

2025-06-11

How to Cite

Reinoso-Barbero, L., de Garcillán López-Rua, M., & Ruiz-Campo, S. (2025). Sustainable Fashion and Social Media: Inditex´s Strategy to Justify Premium Prices. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 17(3), 127–147. https://doi.org/10.62161/revvisual.v17.5783

Issue

Vol. 17 No. 3 (2025): Social Media and Digital Culture

Section

Special Issue Articles

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