Artificial Intelligence on Social Media
Impact on Audiovisual Production and Digital Metrics
DOI:
https://doi.org/10.62161/revvisual.v17.5782Keywords:
Artificial Intelligence, Social media, Audiovisual Production, Digital Content, Engagement, Social metrics, Generative AIAbstract
Artificial intelligence (AI) has revolutionized the production of audiovisual content for social media, optimizing processes and redefining communication strategies. This study examines its integration into social media departments, assessing its impact on the creation of images and videos, as well as key metrics such as engagement, reach, and conversion. Through a survey of industry professionals, the study identifies tools, selection criteria, and challenges such as bias and authenticity. The findings reveal growing adoption, although concerns persist regarding public trust and the quality of AI-generated content.
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