Visual identity and gambling in the Counter-Strike video game loot boxes ecosystem


  • Guillermo Mejías Martínez
  • Marion Roberts Martínez
  • Ubaldo Cuesta Cambra



Counter-Strike, Loot boxes, Gambling, Social media, Visual identity, Visual culture, Responsible gaming


This work analyzes the visual culture, understood as the set of images, game mechanics and marketing strategies of the Counter-Strike loot boxes ecosystem. The analysis exposes the risk posed by the whitewashing that the visual culture linked to this ecosystem provides to these practices, as well as the use of casino game mechanics in a video game to which minors have access. The paper concludes by highlighting how visual identity can play a significant role in mitigating or exacerbating the impact of these practices on vulnerable populations.


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How to Cite

Mejías Martínez , G., Roberts Martínez, M., & Cuesta Cambra, U. (2024). Visual identity and gambling in the Counter-Strike video game loot boxes ecosystem. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 16(3), 279–290.