Beyond the number of followers

Measuring social media resonance based on direct interactions




Social Media, Social Influence, Mass Communication, Communication impact, Persuasion


In the context of the digital attention economy, the following analysis introduces SlimScore, a method for assessing the resonance of content on social networks, focusing on direct interactions. To test the effectiveness of the tool, a study is carried out focusing on the social network X, based on a sample of 345,000 messages from more than 17,000 nodes (profiles). Through a comparative analysis with the Ayzenberg Social Index metric, it is shown how this approach provides more accurate results in measuring the virality of messages on social networks.


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How to Cite

García Ull, F. J., Lamirán Palomares, J. M., & Broseta Dupre, B. (2024). Beyond the number of followers: Measuring social media resonance based on direct interactions. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 16(3), 239–250.