Más allá del número de seguidores: Medición de la resonancia en redes sociales basada en interacciones directas

Francisco José García Ull; José María Lamirán Palomares; Bruno Broseta Dupre

doi:10.62161/revvisual.v16.5260

Authors

Francisco José García Ull https://orcid.org/0000-0002-7999-4807
José María Lamirán Palomares https://orcid.org/0000-0001-5203-2643
Bruno Broseta Dupre https://orcid.org/0000-0001-5691-5443

DOI:

https://doi.org/10.62161/revvisual.v16.5260

Keywords:

Social Media, Social Influence, Mass Communication, Communication impact, Persuasion

Abstract

In the context of the digital attention economy, the following analysis introduces SlimScore, a method for assessing the resonance of content on social networks, focusing on direct interactions. To test the effectiveness of the tool, a study is carried out focusing on the social network X, based on a sample of 345,000 messages from more than 17,000 nodes (profiles). Through a comparative analysis with the Ayzenberg Social Index metric, it is shown how this approach provides more accurate results in measuring the virality of messages on social networks.

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